Why do authors still go for insta-love?

It’s no secret that pretty much everyone dislikes insta-love in novels. Two characters that just by looking at each other are instantly smitten makes us roll our eyes. There are cases when we can tolerate it or even sort of like it, but that doesn’t happen often. There are endless posts and articles out there talking about this trope and why people find it annoying, yet authors still use it in their books. Whenever I encounter it, I think to myself:

Don’t they know that the book community rejects it with a passion?! Are they writing it on purpose or are they oblivious to the fact that they used it?

No matter how much hate it receives, this controversial trope still makes appearances in many many books. It is especially evident in Young Adult novels, but Contemporary and New Adult books do not fall far behind. So today I thought I would ramble a bit on my thoughts on it and why I think authors still go for it.

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